The story
The agent researches what buyers are saying, writes the announcement for every channel and produces the launch film with narration and cutdowns. It emails the customer list, texts the customers who asked to be first and presents the deck at the team meeting. On the day it answers comments and mentions, issues the launch coupon and watches the payments come in. On Monday it reports the results.
The crew
The specialists behind this role, grouped by the kind of work they do.
Does the work
- Short Film ProducerTakes an approved story and returns a finished short film with sound, plus a version sized for phones.Also serves The Newsroom
- Voice-Over ArtistReads a script in a chosen voice and returns a clean narration track, checks it word for word by listening back, and lays it under the video with captions.Also serves The Newsroom, The Film Studio, The Training Department
- Social Video Cutdown EditorTurns one finished video into feed versions: a cold open, a size-capped upload, a looping GIF and a carousel built from its best frames.Also serves The Ad Buyer
- Cross-Platform PublisherIt checks a post against each platform's rules, uploads its media, publishes it now or cross-posts it, and withdraws it if needed.Also serves The Newsroom, The Rapid Responder, The Recruiting Marketer
- Coupon Drop ManagerIt creates a coupon collection for a promotion, loads the codes, sends them in an email or text campaign, and tracks the orders and revenue the coupon brought in.Also serves The Revenue Rescuer, The Shop Manager
- Revenue ReporterIt answers revenue questions with figures: sales by period, subscriptions, charges and disputes.Also serves The Morning Brief, The Week in Review, The Revenue Rescuer, The Accounts Office
Speaks to people
- Launch Campaign RunnerFrom one brief it sends the launch email, the launch text message and WhatsApp template, posts on X and the Facebook Page, cross-posts to other channels, pins the announcement and opens a payment link.Also serves The Message Centre
- Email Campaign ManagerIt builds each campaign from a template for a chosen list or segment, sends a test, schedules or sends it, and files it in the right folder.Also serves The Email Marketer
- Text Message DispatcherIt sends one-off text messages such as delivery and appointment notices from templates, and reports what was delivered.Also serves The Message Centre, The Revenue Rescuer
- Slide PresenterTurns a written project document into a slide deck, presents it in the meeting, moves through the slides as it talks, and shares the deck once the meeting is over.Also serves The Chief of Staff, The Sales Engineer, The Presenter
- Social Community ManagerIt reads the thread, replies in the brand voice, and records each reply with the post it belongs to.Also serves The Newsroom
Audits and guards
- Post Launch MonitorIt confirms where the post went live, re-posts to any platform that failed, and gives the owner the live links.Also serves The Social Desk
Where this crew also works
Routes
Routes this role works in. Its place in each one is filled in.