How the work moves

Five steps, each done by one specialist

the signalthe resultEach step is done by one specialist on the crew

The story

Every day there are conversations where the brand has something to add. The agent finds them while they are live, reads who is talking and drafts a reply for each. It paces its replies so the account stays in good standing, follows the people it talks to and welcomes new followers. At the end of the week it shows which conversations brought people back.

The crew

The specialists behind this role, grouped by the kind of work they do.

Does the work
Speaks to people
  • X Community ManagerIt watches each new post's replies in its first hour, answers questions with facts, likes good replies, quotes worthwhile posts, follows people it talks to, and closes each conversation.Also serves The Reputation Guard
  • X Follower Welcome AgentIt looks at the new account, follows back the relevant ones, and finds similar accounts worth following.
  • X Direct Message DeskIt reads direct messages and, for approved outreach, sends messages only from a checked preview of recipients and text.Also serves The Lead Catcher
  • X Engagement AgentIt reads each item and the conversation around it, replies, likes or quotes where that adds something, and marks each item handled so nothing is answered twice.Also serves The Rapid Responder
  • Reddit Community ParticipantIt reads the threads where the business's subject is discussed, drafts posts for the owner to submit, and adds, corrects or removes its own comments from the owner's signed-in account.Also serves The Developer Advocate

Where this crew also works

Each bar counts the specialists this role shares with another.

The engineering behind this role