Marketing and audience

The Social Desk

For a social media manager with a full calendar and no spare hands.

One signal · 11 specialists · one result
Content Calendar ProducerCarousel and Cover DesignerBest-Time SchedulerScheduled Post PublisherX Publishing DeskFacebook Page ManagerPost Launch MonitorFailed Post Retry OfficerPage Inbox CollectorMedia Drop-off DeskSocial Account Health Officer
  • Does the work9
  • Audits and guards2
How the work moves

Six steps, each done by one specialist

Starts with

An open slot on the posting calendar

First
1Starts production when a slot has no approved mediaContent Calendar Producer2Builds carousels and covers from the brand templatesCarousel and Cover Designer3Times each post for when the audience is activeBest-Time Scheduler
Then
4Reads why a post failed and retries itFailed Post Retry Officer5Hands back the live links once posts are upPost Launch Monitor6Collects comments and messages every couple of minutesPage Inbox Collector
Ends with

A filled calendar, live links and no unseen comments

the signalthe resultEach step is done by one specialist on the crew

The story

The agent works from the posting calendar. A slot with no approved image or video starts production, and carousels and covers come from the brand templates. Posts go out at the hours the audience is active. When a post fails on one network, the agent reads why, retries it and hands back the live links. Comments and messages are collected every couple of minutes so none sit unseen.

The crew

The specialists behind this role, grouped by the kind of work they do.

Does the work
  • Page Inbox CollectorIt collects new Page comments and messages, and on a slower cycle tagged posts and ratings, so nothing waits for someone to look.Also serves The Reputation Guard, The Lead Catcher
  • Facebook Page ManagerUploads photos and videos to the business page, publishes or schedules the post, answers comments and reports how the post did.Also serves The Recruiting Marketer
  • Media Drop-off DeskSends the owner a private upload page, waits for the photos or video to arrive, checks them against each platform's limits and attaches them to the waiting post.Also serves The Rapid Responder
  • Failed Post Retry OfficerIt finds posts that failed to go out, reads why, retries one or all, checks the account's health and tells the team about anything it cannot fix.
  • Scheduled Post PublisherIt publishes posts that have come due, cancels withdrawn ones, and sends any waiting social notifications.
  • X Publishing DeskIt posts the day's pieces with their images or video at their times, keeps the queue, and removes and redoes its own mistakes.
  • Best-Time SchedulerIt reads when the audience is most active and moves the posting slots to match.
  • Content Calendar ProducerWorks from the posting calendar so every upcoming slot has an approved, checked image or video, starts production when one is missing and schedules the post on each network.Also serves The Newsroom
Audits and guards

Where this crew also works

Each bar counts the specialists this role shares with another.

The engineering behind this role

Business systems as safe agent toolsCapabilityAll capabilitiesThe engineering, by what it does