The story
The owner drops a topic in team chat. The agent finds the live conversation about it, drafts the post and generates the image. It publishes across the channels and then stays with the post, answering each reply and making a fresh image when a question calls for one. Later it reports how the post did.
The crew
The specialists behind this role, grouped by the kind of work they do.
Does the work
- X Conversation ScoutIt finds the live conversations worth joining, the accounts like the brand's best followers, and the hashtags and phrases actually being used, and keeps a history of what it has seen.Also serves The Conversation Finder
- Cross-Platform PublisherIt checks a post against each platform's rules, uploads its media, publishes it now or cross-posts it, and withdraws it if needed.Also serves The Newsroom, The Launch Manager, The Recruiting Marketer
- X Reply Campaign ManagerIt finds threads to join, drafts reply options for a person to pick on their phone, posts the approved replies at a safe pace, follows each author and checks every reply landed correctly.Also serves The Conversation Finder
- X Publisher and Reply WatcherPosts the chosen video or image to X, keeps an eye on replies and mentions, and answers questions that need a new fact with a fresh image.Also serves The Conversation Finder
- Brand Image MakerTurns an image brief into finished images in the brand's look, with the words set by a designer template instead of drawn by the image model.Also serves The Newsroom
- Trend Response WriterWhen a conversation takes off it writes a short post or reply that adds a fact from the business's own record, has a person approve it and publishes it.Also serves The Newsroom
- Media Drop-off DeskSends the owner a private upload page, waits for the photos or video to arrive, checks them against each platform's limits and attaches them to the waiting post.Also serves The Social Desk
- Render-to-Release AgentIt confirms the finished clip, delivers the file, publishes it with its post copy across platforms, and watches the first reactions.Also serves The Ad Buyer
- Content-to-Conversation ProducerIt finds the live conversation on the topic, drafts the post, generates the image, publishes across platforms, answers every comment the post attracts, and reports how it performed.Also serves The Conversation Finder
Speaks to people
- X Engagement AgentIt reads each item and the conversation around it, replies, likes or quotes where that adds something, and marks each item handled so nothing is answered twice.Also serves The Conversation Finder
Where this crew also works
Routes
Routes this role works in. Its place in each one is filled in.