Corey JamesThe story
Each week the agent pulls the results from every social channel, the email campaigns, the sales pipeline and the payment account. It writes a short brief that reads well on a phone and posts it in the team chat. It also turns the numbers into a designed reel over the week's most-watched clips and schedules it.
The crew
The specialists behind this role, grouped by the kind of work they do.
Does the work
- Campaign Results AnalystIt reads how each email went, which version of an A/B test won, what each campaign earned in orders, and gives a plain recommendation for the next send.Also serves The Morning Brief, The Newsletter Editor
- Revenue ReporterIt answers revenue questions with figures: sales by period, subscriptions, charges and disputes.Also serves The Morning Brief, The Launch Manager, The Revenue Rescuer, The Accounts Office
- Weekly Cross-Channel BriefEvery week it pulls social, email, sales and payment results into one short brief and sends it to the team's chat, so it reads well on a phone.Also serves The Agency Back Office
- Weekly Results Reel MakerPulls the week's post results from each network, turns the numbers into designed cards over the week's best clips and schedules the reel.Also serves The Presenter
- Revenue Attribution AnalystIt shows which email campaigns, text campaigns and automated journeys brought in orders and revenue, and which products sold through them.Also serves The Email Marketer, The Ad Buyer
- X Performance AnalystIt reports what was posted and how each post did over time, and how much of the monthly read allowance is left.Also serves The Conversation Finder
- Facebook Page AnalystIt reports post and Page performance and how quickly the Page answers people, and it keeps an eye on the Page's usage limits.Also serves The Reputation Guard
- Motion Graphics ArtistTurns a still into a short moving background and sets kinetic type over it, so the post moves from the first frame.Also serves The Film Studio
- Social Analytics ReporterIt reports reach and engagement per post and per day, follower growth and tracking-link results across every connected account, X and the Facebook Page.Also serves The Morning Brief, The Newsroom, The Ad Buyer
Where this crew also works
Routes
Routes this role works in. Its place in each one is filled in.