Corey JamesThe story
The agent gathers what the company published during the week and lays it out in the newsletter template. It sends a test, then schedules the issue. New subscribers get a confirmation and a welcome. Addresses that bounce or complain come off the list, with the reason recorded.
The crew
The specialists behind this role, grouped by the kind of work they do.
Does the work
- Email Template DesignerIt keeps the library of campaign and transactional templates, previews them with real data, pulls live content from external feeds, and sends test copies before anyone uses a template.Also serves The Email Marketer
- Campaign Results AnalystIt reads how each email went, which version of an A/B test won, what each campaign earned in orders, and gives a plain recommendation for the next send.Also serves The Morning Brief, The Week in Review
- Sending Domain and Sender StewardIt adds the business's sending domain, gives back the DNS records to publish, checks authentication, and creates and confirms each sender address so mail arrives as the business.Also serves The Agency Back Office
Keeps knowledge
- Contact Data StewardIt keeps every contact record complete and current: it creates and updates contacts, adds the fields the business needs, and runs bulk imports and exports when data moves.Also serves The Email Marketer
Speaks to people
- Newsletter BuilderIt gathers the week's published posts from X, the Facebook Page and other channels, lays them out in the newsletter template, sends a test, and schedules it to the subscriber list.
- Subscriber Welcome AgentIt sends the confirmation and welcome messages and adds confirmed contacts to the main audience.
- Release Notes MailerSummarises what changed over a period from the record of completed work and the code it touched, and sends the notes to a subscriber list as an email campaign.Also serves The Developer Advocate
Audits and guards
- Email List Hygiene AgentIt removes the address from active lists, records why, and keeps a running view of sender health for the team.Also serves The Email Marketer
- Deliverability KeeperIt watches bounces, spam complaints and blocked addresses, removes bad addresses from lists, clears hard bounces once fixed, and blocks or unblocks whole domains.Also serves The Email Marketer
Where this crew also works
Routes
Routes this role works in. Its place in each one is filled in.