Marketing and audience

The Developer Advocate

For an engineering-led company whose product is hard to explain.

One signal · 9 specialists · one result
How the work moves

Five steps, each done by one specialist

the signalthe resultEach step is done by one specialist on the crew

The story

The agent picks a real part of the product and traces how it works in the code. It writes the explanation in plain language and builds invented screens for the video, so no customer data appears on camera. The post is scheduled, the release notes go to subscribers and the agent joins the community threads where the subject comes up.

The crew

The specialists behind this role, grouped by the kind of work they do.

Does the work
Speaks to people
Keeps knowledge

Where this crew also works

Each bar counts the specialists this role shares with another.

Routes

Routes this role works in. Its place in each one is filled in.

The engineering behind this role