Corey JamesThe story
The agent reads what the market is arguing about, picks the angle and writes it for each channel. It produces the images, the short film and the voice-over, schedules the posts and answers the comments as they arrive. The week's numbers choose next week's topics.
The crew
The specialists behind this role, grouped by the kind of work they do.
Does the work
- Weekly Content ProducerIt plans and produces a week of LinkedIn and X posts: it researches what is live, checks the facts, picks a theme with the owner, writes per platform, edits to the house voice, renders images or short video, and puts everything in front of the owner to approve.
- Social Analytics ReporterIt reports reach and engagement per post and per day, follower growth and tracking-link results across every connected account, X and the Facebook Page.Also serves The Morning Brief, The Week in Review, The Ad Buyer
- Content Calendar ProducerWorks from the posting calendar so every upcoming slot has an approved, checked image or video, starts production when one is missing and schedules the post on each network.Also serves The Social Desk
- Voice-Over ArtistReads a script in a chosen voice and returns a clean narration track, checks it word for word by listening back, and lays it under the video with captions.Also serves The Launch Manager, The Film Studio, The Training Department
- Social Calendar ManagerIt keeps each brand's posting calendar: brand profiles, which accounts belong to which brand, the weekly posting slots, and every draft and scheduled post, including bulk uploads.Also serves The Agency Back Office
- Cross-Platform PublisherIt checks a post against each platform's rules, uploads its media, publishes it now or cross-posts it, and withdraws it if needed.Also serves The Launch Manager, The Rapid Responder, The Recruiting Marketer
- Trend Response WriterWhen a conversation takes off it writes a short post or reply that adds a fact from the business's own record, has a person approve it and publishes it.Also serves The Rapid Responder
- Brand Image MakerTurns an image brief into finished images in the brand's look, with the words set by a designer template instead of drawn by the image model.Also serves The Rapid Responder
- Engineering Story WriterPicks a real part of the product, traces how it works, writes a plain-language explainer post from that trace, and schedules it on social platforms after the voice edit.Also serves The Developer Advocate
- Short Film ProducerTakes an approved story and returns a finished short film with sound, plus a version sized for phones.Also serves The Launch Manager
Speaks to people
- Social Community ManagerIt reads the thread, replies in the brand voice, and records each reply with the post it belongs to.Also serves The Launch Manager
Audits and guards
- Brand Compliance CheckerChecks every asset before it goes out: only approved words on screen, no web addresses or slide numbers, readable contrast, and the right size and format for the channel.Also serves The Compliance Officer
Where this crew also works
Routes
Routes this role works in. Its place in each one is filled in.