What it does
During an outage it sends one factual update to affected customers by email and text, posts it on X and the Facebook Page, pins it, messages active website visitors, and sends the all-clear when service returns.
For an operations lead.
Roles it serves
The Reputation GuardFor a brand manager or a small business owner.The Incident CommanderFor an engineering manager in the middle of a messy incident.
Works alongside
The specialists it shares the most crews with.
Emergency Stop OfficerSupervises other agentsFacebook Community ResponderSpeaks to peopleFacebook Page AnalystDoes the workIncident Code LocatorKeeps knowledgeIncident Fix PlannerDoes the workIncident ResponderRuns infrastructure