What it does
It designs and launches the loyalty program: the points currencies and their limits, the tier ladder, the rewards and offers, and publishes the program when it is ready.
For a retail or e-commerce marketing lead.
Roles it serves
Works alongside
The specialists it shares the most crews with.
Loyalty Member ConciergeSpeaks to peopleLoyalty Tier ConciergeSpeaks to peoplePoints and Redemption ClerkDoes the workSMS Campaign ManagerSpeaks to peopleVoucher and Reward DeskDoes the workWin-back AgentSpeaks to people