What it does
It records what customers do (sign-ups, purchases, feature use) against their records so segments and automated journeys can react to it.
For a growth or product lead.
Roles it serves
The Message CentreFor a customer team whose customers live on their phones.The Customer Success ManagerFor a subscription business.
Works alongside
The specialists it shares the most crews with.
WhatsApp Business MessengerSpeaks to peopleBack-in-Stock NotifierSpeaks to peopleConsent and Opt-in OfficerAudits and guardsCustom Records KeeperKeeps knowledgeCustomer Lifecycle AgentDoes the workDeal File ClerkKeeps knowledge