What it does
It signs new subscribers up through a confirm-by-email step, records where consent came from, honours every unsubscribe and block, and keeps an export for anyone who asks what is held.
For a founder or compliance-minded marketing lead.
Roles it serves
The Email MarketerFor a marketing lead who owns the list.The Message CentreFor a customer team whose customers live on their phones.The Compliance OfficerFor whoever has to answer for what was done.
Works alongside
The specialists it shares the most crews with.