What it does
It decides which email, SMS, inbound mail, social and payment events the business wants told about, points them at the right receiver, and checks that they keep arriving.
For an engineering or operations lead.
Roles it serves
The Agency Back OfficeFor an agency or a company with several brands.The Integration EngineerFor an IT lead who keeps being asked to connect another service.
Works alongside
The specialists it shares the most crews with.